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Networks Social Indeed, But Ad Dollars Remain Elusive

MySpace's marketing-friendly makeover part of sites' evolving drive to cash in

(Newser) - A makeover planned to begin Wednesday for MySpace is the latest sign of the continued struggle to make social networking the cash cow many thought it would be when News Corp. bought the site three years ago, the New York Times reports. MySpace's user base has grown from 16 million...

Tech Firms to Fix Monster They Created

Email, IMs keep employees available and distracted

(Newser) - Google, Microsoft, Intel, and IBM are partnering are on a new initiative to help workers distracted by emails and instant messages improve their productivity, the New York Times reports. The Information Overload Research Group, a nonprofit launching next month, will devise cultural and technological solutions to reduce the digital deluge...

Yahoo and Google: It's All Up to Yang
Yahoo and Google: It's All Up to Yang
analysis

Yahoo and Google: It's All Up to Yang

CEO must pave way for struggling company as investors look on

(Newser) - As Yahoo and Google prepare for a new search-ad deal, it’s all up to CEO Jerry Yang, writes Charles Cooper for CNET. Will Yang be the next Steve Jobs, pulling a struggling company back to the spotlight—or will he fade like his Yahoo predecessors? The afreement "may...

Yahoo Strikes Deal With Google on Search Ads

Announcement comes just hours after Microsoft deal falls through

(Newser) - Yahoo struck a deal today with Google to display its rival's search ads, just hours after announcing the end of talks with Microsoft on a possible merger, the Wall Street Journal reports. The deal with Google, which still faces months of federal scrutiny, could bring in $800 million a year...

Microsoft, Yahoo End Talks, Rule Out Merger

Weekend meeting torpedoes hopes of a merger

(Newser) - Looks like a Microsoft-Yahoo marriage is off—for good this time, the Wall Street Journal reports. In a meeting last weekend, Microsoft representatives stated “unequivocally” that the software giant was not interested in purchasing all of Yahoo for any price. Yahoo then ruled out an alternative of selling Microsoft...

Google CEO Says Saving Media Is a 'Moral Imperative'

Search engine chief says company wants to help publishers make Net ads work

(Newser) - Search engine giant Google wants to maximize online ad revenues for traditional media, CEO Eric Schmidt said yesterday, not work against them. CNets reports that with so many traditional media companies struggling to make online ads work, "it's a huge moral imperative to help here," Schmidt said.

Startup Site Wants to See Your Paycheck

Glassdoor.com gives users dirt on others in exchange for theirs

(Newser) - Ever wonder how much people at Google or Microsoft really make? Just-launched Glassdoor.com wants to tell you, TechCrunch reports. Essentially, the site collects self-submitted compensation reports and reviews for as many jobs at as many firms as possible. Open to everyone are full details for Googe, Yahoo, Microsoft, and...

Google's Brin Books Flight to Space Station

Company co-founder puts $5M deposit on 2011 launch

(Newser) - Google co-founder Sergey Brin is turning space tourist, plunking down a $5 million deposit with Space Adventures for passage to the International Space Station aboard a Russian Soyuz rocket in 2011, reports the New York Times. Space Adventures is planning to buy two of the three seats aboard the mission,...

'Lifestreaming' Challenges Traditional Social Networking

FriendFeed leads new aggregation services

(Newser) - A new kind of open social networking is gaining a foothold with online leaders. “Lifestreaming” services like FriendFeed—launched in February by ex-Google employees—let users bring online social activities from various sources together in one feed. Leader FriendFeed is logging 150,000 visitors a month, but the big...

Icahn Again Skewers Yahoo
 Icahn Again Skewers Yahoo 

Icahn Again Skewers Yahoo

'Why did you permit Google to leave you in the dust?' investor asks board

(Newser) - Investor Carl Icahn broadened his attacks on Yahoo today, targeting not only the recent failure of a Microsoft takeover deal but longtime performance issues, the Wall Street Journal reports. "Why did you permit Google to leave you in the dust?" he wrote to the board.

Gates Departure Should Calm the Waters

Joint leadership with Ballmer slowed, hurt Microsoft's growth

(Newser) - Bill Gates’ departure from full-time employment at Microsoft on June 27 will end 8 contentious years in which Gates has attempted to stay onboard while nominally beneath his close friend and new CEO, Steve Ballmer. Though they built the company together, this “ambassadorial succession” produced mixed results, with Gates...

Making Web More Social Has Google, Facebook Less So

Friend Connect threatens social-networking business model

(Newser) - Though Facebook cited privacy concerns in pulling the plug on a partnership with Google aimed at making the Web more social, dollar signs are more likely behind its withdrawal from Friend Connect, the Washington Post reports. "What Facebook is after really is control over their users," one analyst...

Big Clients Slam Google 'Piggybacking'

Smaller companies 'piggybacking' on larger brand names

(Newser) - Google is under fire from big companies upset about an advertising mechanism that sometimes results in smaller companies “piggybacking” on larger ones, the Wall Street Journal reports. For example, a hotel search turned up an ad labeled “Marriott Atlanta” that led to hoteltravel.com, which isn’t authorized...

Web Looks Different When You're Not Chained to Desk

Most popular sites visited by mobile users don't track with hits from home, office PCs

(Newser) - Mobile web surfers are turning conventional wisdom on its head by traveling to a different constellation of sites than those visited from workday PCs, BusinessWeek reports. The “Weekend Web” relies not on Google, Yahoo, and MySpace, but rather on Craigslist, eBay, the Weather Channel and MapQuest—and don't think...

Facebook Readies User-Friendly Makeover

Site wants to offer easier access to other applications

(Newser) - Social-networking stalwart Facebook is redesigning its site to allow users easier access to an array of applications that might include search options, Forbes reports, and give advertisers more ways to reach the Facebook community. CEO Mark Zuckerberg, speaking at the All Things Digital conference, said the company hoped to work...

Failed Microhoo Deal Baffling to Murdoch

Media mogul blames Microsoft's lack of 'big deal' experience

(Newser) - Microsoft’s lack of experience in “buying big things” is a major reason the company didn’t seal its buyout of Yahoo, media mogul Rupert Murdoch tells CNET, who adds he was “mystified” at the lack of a deal. An alliance between Yahoo and Google—"just gushing...

Who's Afraid of Google Health?
Who's Afraid
of Google Health?
OPINION

Who's Afraid of Google Health?

Concerns over personal privacy "misguided"

(Newser) - Google's new health record-sharing service has privacy advocates' hearts racing. But the benefits outweigh the risks, both in costs and potential lives saved, James Gibney argues in the Atlantic. Ready access to personal health records could prevent medical errors like incorrectly prescribed meds while saving billions in related  costs.

Google Guru Prods FCC Over Wi-Fi
Google Guru Prods FCC
Over Wi-Fi

Google Guru Prods FCC Over Wi-Fi

"White space" would increase wireless Internet access

(Newser) - Google co-founder Larry Page urged Congress and the FCC this week to open up access to unused television airwaves to broaden the reach of wireless Internet. Page asserted that the unused waves, called "white space," would increase Wi-Fi range in rural areas and help provide Internet capability to...

Search Gamble May Just Work for Microsoft
Search Gamble May Just Work for Microsoft
Analysis

Search Gamble May Just Work for Microsoft

'Desperate,' 'brilliant' cash-back plan will sap Google's base

(Newser) - Many are pooh-poohing Microsoft’s cash-back search scheme, but Michael Arrington of TechCrunch thinks it’s going to work—and be a major pain in Google’s side. With search-market share at a mere 9.1% (and falling), Microsoft has little to lose, Arrington argues, because search is a winner-takes-most...

Google Readies Defense of Yahoo Ad Deal

Efficiencies outweigh anti-competition issues, giant says; critics not so sure

(Newser) - An advertising deal between Google and Yahoo is certain to stir the Justice Department’s antitrust division into action, no matter what the two do to address concerns, experts anticipating a partnership between the two Internet leaders tell the New York Times. Google says a deal would simply be a...

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