Oatly

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UK Court Blocks Oatly From Using 'Milk'
In the UK,
a Big Win
for 'Big Dairy'
Feb 12, 2026 12:35 PM CST

In the UK, a Big Win for 'Big Dairy'

Nation's high court says Oatly can't use the term 'milk' to describe its plant-based drink

(Newser) - Oatly just learned there are limits on how cheeky you can get with the term "milk" in Britain. The UK's high court has barred the Swedish company from using or trademarking its "Post Milk Generation" slogan, ruling that the word "milk" in this context is off-limits...

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