ad campaign

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Haley to Launch $10M Ad Blitz to Overtake DeSantis

Former UN ambassador plans TV, radio, and digital ads in Iowa, New Hampshire

(Newser) - Nikki Haley's presidential campaign will reserve $10 million in television, radio, and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis. Details of the advertising plans,...

Quirky ESPN Ad Campaign Is Back
Quirky ESPN Ad
Campaign Is Back
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Jan 3, 2023 12:20 PM CST

Quirky ESPN Ad Campaign Is Back

Syracuse's Otto the Orange joins US women's soccer stars for new 'This Is SportsCenter' ad

(Newser) - ESPN's iconic advertising campaign is back, with the first installment of "This Is SportsCenter" in three years. The comical, off-kilter ads routinely feature athletes and mascots in promotion of ESPN's flagship sports news program. This one is no different. The 15-second " Orange Slices " shows US...

No One's Sure Why Andrew Cuomo Just Put Out This Ad

Promo, which suggests sexual harassment case was politically motivated, spurs speculation

(Newser) - Andrew Cuomo wasn't forced to resign from the New York governor's office because of a credible sexual harassment case but rather "political attacks," according to a new ad campaign. Per the New York Times , Cuomo's campaign is spending $369,000 to air a 30-second TV...

S. Korea Dairy Company Sorry for Turning Women Into Cows

The advertisement for Seoul Milk wasn't well received

(Newser) - "We are taking this matter seriously, and we will pay more attention and review to prevent similar problems in the future." It's a fairly standard corporate apology. What prompted South Korea's largest dairy company to issue it is a little less typical: an advertisement that critics...

Brooke Shields Blasts Barbara Walters for 1980 Interview

Actress says chat with TV journalist over CK ad, when Shields was 15, was 'practically criminal'

(Newser) - In an October interview with Vogue, Brooke Shields spoke about the famous Calvin Klein jeans ad she'd made in 1980, when she was 15, and how she hadn't at the time realized how sexual in nature it was widely interpreted as. (Her famous line: "You want to...

Suit Company's New Ads Have People Buzzing

Suitsupply's 'New Normal' ad campaign forecasts a post-pandemic orgy

(Newser) - The first thing you're going to do once you get the all-clear from Dr. Fauci is yank off your face mask, climb onto a bunch of sweaty strangers, and start offering them slobbering, open-mouthed kisses, right? That's what the post-pandemic future holds in "The New Normal,"...

Berlin Ad Gets Explicit With Its COVID Mask Reminder

It depicts an elderly woman with her middle finger raised

(Newser) - Berliners and tourists to the city are getting an explicit reminder about the COVID-related rules that must be followed there. The Local reports Berlin's Senate Department for Economics, in partnership with Visit Berlin, on Tuesday released a new poster (see it here ) that shows a masked senior citizen...

KFC's Latest Ad Campaign Is Victim of Very Bad Timing

Fast-food chain pulls its 'Finger Lickin' Good' series amid coronavirus pandemic

(Newser) - One of the first lines of defense against the novel coronavirus is hand-washing , which doesn't bode well for KFC's latest ad campaign. The Drum reports that upward of 160 complaints have been registered with the UK's Advertising Standards Authority over the fast-food chain's recently launched series...

Want a Burger King Whopper for a Penny? Go to McDonald's

New ad campaign adds a twist with 'geofencing'

(Newser) - Adweek is calling Burger King's new ad campaign "clever" and "irreverent" because of its unusual premise. It requires customers to go to McDonald's—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes...

How Payless Got People to Pay Hundreds for Its Shoes

Bargain shoe store opened a fake luxury boutique

(Newser) - Would you pay $640 for a pair of Payless shoes? You might think the answer is "absolutely not," but you haven't been to Palessi. In a recent ad campaign/social experiment, Payless took over a former Armani storefront in Santa Monica, Calif., and set up a fake luxury...

'Beyond Stupid': Ad Blitz Against Senator Under Fire

Pro-Trump PAC went after fellow Republican Dean Heller on health care

(Newser) - With the Senate GOP's plan to replace ObamaCare on hold , an ad campaign against one of the drama's high-profile players is drawing scrutiny. A super PAC that supports President Trump unleashed the campaign against Republican Dean Heller of Nevada after he announced that he opposed the measure, reports...

Star of Snow White Parody 'Appalled' Over Promos

Chloe Grace Moretz, others say campaign body shames blatantly

(Newser) - The bad news the magic mirror gave the Evil Queen in the original Snow White pales in comparison to the body-shaming backlash over promotions for Red Shoes & the 7 Dwarfs, set to debut in 2018, per People . A movie poster at Cannes showed the animated parody's main character,...

CEO Pays 6 Figures for Full-Page NYT Ad on Trump

Josh Tetrick is head of vegan company Hampton Creek

(Newser) - An LGBT advocacy group , a Hollywood star , and a Supreme Court justice have all taken on Donald Trump in recent weeks—and now the chief executive of a vegan food products company has jumped into the mix. Joshua Tetrick, CEO of Hampton Creek, took out a full-page ad blasting the...

NRA Makes $2M Pro-Trump Benghazi Ad Buy

Marine Corps vet who fought against Libyan assault featured in 'Stop Clinton' promo

(Newser) - One of the biggest political ads for Donald Trump yet is being released, and none other than the National Rifle Association is behind it, USA Today reports. The NRA's Political Victory Fund PAC put up $2 million to back the 30-second spot , the association's first ad campaign of...

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue...

Budweiser Renaming Itself 'America' This Summer

But it's only temporary

(Newser) - In an election year filled with the phrase "Make America Great Again," it's perhaps appropriate that Anheuser-Busch InBev is introducing packaging for Budweiser that, as USA Today puts it, is going to "throw some America on it." Per Advertising Age , the company confirmed Tuesday it...

Meet the First 100-Year-Old Model in Vogue

Stylish Marjorie 'Bo' Gilbert says she dresses for herself, not for 'boys'

(Newser) - Marjorie "Bo" Gilbert has bragging rights that no other model who's ever graced the pages of Vogue can claim: She's the first 100-year-old woman to appear inside the magazine, Business Insider reports. As part of an ad campaign for UK store Harvey Nichols—which includes a two-minute...

UK Bans Ad Over Too-Skinny Model

Ban came about after a single complaint

(Newser) - If anyone has doubts that the United Kingdom's Advertising Standards Authority reads its complaint mail, this should put that to rest. Per Fashionista , a lone detractor submitted a grievance to the British ad watchdog about a Gucci ad campaign, and now it's banned in the UK—because of...

Gap: Sorry for Black Girl as 'Armrest' in Ad

Critics say GapKids photo is racially insensitive—but there's a twist

(Newser) - A new Gap ad is causing a stir on social media for what critics say is a racist depiction of a young black girl, Fortune reports. The photo features the child and three white girls. While the two girls bookending the photo strike acrobatic poses, the white girl in the...

Honey Nut Cheerios Bee Disappears

It's for a good cause: to bring awareness to declining bee population

(Newser) - He's known for tempting our tummies with the taste of nuts and honey, but it looks like Buzz the bee (or, at least, the northern version of him) will be taking a temporary hiatus. The General Mills mascot used in promotions for Honey Nut Cheerios will be taken off...

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