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Ad Sales on X Are Way, Way Down
X's Ad Sales Are
Alarmingly Down
Dec 13, 2023 6:45 AM CST

X's Ad Sales Are Alarmingly Down

Platform expected to pull in $2.5B in ad revenue this year, down from $4B in 2022: Bloomberg

(Newser) - A year after Elon Musk bought what was then known as Twitter, the social platform stands as a shell of its former self, with dramatically lower advertising revenue. After pulling in about $1 billion in ad revenue per quarter in 2022, it has managed just $600 million in the first...

Ramaswamy Learns the Hard Way About the 'Mute' Button

Presidential candidate is heard urinating during convo on X with Elon Musk, Alex Jones, others

(Newser) - The last thing you want to do while taking part in a live online chat is forget to press "mute" while heeding nature's call. Vivek Ramaswamy found that out the hard way over the weekend, when his bathroom break was heard 'round the internet after getting picked...

Elon Musk Lashes Out at Disney CEO Bob Iger

'Walt Disney is turning in his grave over what Bob has done to his company'

(Newser) - Elon Musk lashed out at Bob Iger again in a series of posts on X Thursday, saying the Disney CEO "should be fired immediately." Referring to recent Disney flops, Musk said Iger "drops more bombs than a B-52," Fortune reports. "Walt Disney is turning in...

Advertisers Are Staying Away From X After Musk 'Meltdown'

'Reputational risk' isn't worth it, marketing consultants say

(Newser) - At the New York Times DealBook Summit on Wednesday, Elon Musk's message to advertisers who had suspended advertising on X was "Go f--- yourself." "Don't advertise," he added. Advertisers appear to be happy to comply with his second suggestion. The New York Times reports...

Paris Mayor Abandons 'Vast Worldwide Sewer' of X

The site provokes conflict instead of encouraging debate, Anne Hidalgo says

(Newser) - Saying the social media platform has become "a tool for destroying our democracies," the mayor of Paris announced Monday that she's quitting X. She didn't name Elon Musk but made clear that it's all gotten worse since he took over Twitter, Politico Europe reports. "...

X Could Lose a Whole Lot More Than It's Saying: NYT

'New York Times' cites documents showing up to $75M is at risk through end of year

(Newser) - The fallout continues from Elon Musk's endorsement of an antisemitic conspiracy theory , and according to internal documents seen by the New York Times , the social network could lose up to $75 million by the end of the year due to advertisers abandoning the platform (though X pushed back on...

X Makes Good on Elon Musk's 'Thermonuclear' Lawsuit

Social network sues Media Matters, which issued findings on antisemitic content

(Newser) - Elon Musk on Monday followed through on his promise that X would sue Media Matters, the progressive watchdog organization that called out antisemitic content on the social network. "Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers' posts on X Corp.'s social media platform beside Neo-Nazi...

IBM Says It's Suspending All Advertising on X

Musk faces backlash after agreeing with antisemitic post on platform

(Newser) - IBM has "zero tolerance for hate speech and discrimination," the company said Thursday, announcing that it is suspending all advertising on X. The move followed a Media Matters for America report Thursday that advertising from IBM and other large companies had been appearing next to pro-Nazi content on...

Report: HBO Boss Trolled Critics With Fake Accounts

'Rolling Stone' uncovers texts in which Casey Bloys dictates responses word for word

(Newser) - Before being named HBO's CEO and chairman in 2022 , Casey Bloys launched a campaign aimed at trolling critics who offered unfavorable takes about HBO content as president of original programming, Rolling Stone reports in an exposé. The outlet reviewed text messages that form part of a wrongful termination lawsuit...

Well, X Is Worth a Whole Lot Less Than It Used to Be

Elon Musk paid $44B for the company formerly known as Twitter, which says it's now worth $19B

(Newser) - Elon Musk paid $44 billion to purchase Twitter a year ago. It's now valuing itself at about $19 billion, a 55% decrease from the amount he paid, according to stock grants handed out to employees Monday and shown to the New York Times . Musk has long said he overpaid....

X Usage Dives After Musk&#39;s First Year
X Users, Ads
Plunge Under Musk
Oct 26, 2023 6:10 PM CDT

X Users, Ads Plunge Under Musk

The new owner's personal posts are among the few bright spots

(Newser) - With a few exceptions—among them, traffic to Elon Musk's posts—the metrics on the first year of the rebranded Twitter under its new ownership are bad. That's true for the data on users and advertisers, reports Axios . The results indicate that Musk's plan to turn X...

Musk: X Is Implementing 'Not a Bot' Fee

CEO of former Twitter says new users in 2 nations are being charged $1 to tweet, retweet, like posts

(Newser) - If you've been fearing the day would come when X, the platform formerly known as Twitter, would start to charge regular non-blue-check people for the privilege of posting, that day has come, for some. Fortune reports that the social media site began hitting new users only—and just those...

For NPR, Quitting Twitter Had Next to No Effect on Traffic

Web traffic dropped just 1% after April departure

(Newser) - NPR left Twitter back in April—when it was still called Twitter instead of X—and the media organization says its "Twexit" has only had a minimal effect on traffic to its website. According to a memo to staff seen by Neiman Reports , traffic fell by just 1% after...

News Headlines Are Disappearing on X

It's part of an effort to keep users scrolling, rather than clicking away

(Newser) - News outlets have another reason to dislike X . Headlines on news stories shared on the platform formerly known as Twitter are disappearing as part of owner Elon Musk's push to keep users from visiting external sites. Previously, when a link to a news article was shared, the lead image...

SCOTUS to Hear Case on GOP-Backed Social Media Laws

Legislation enacted in Texas, Florida aim to prevent social media sites from censoring users

(Newser) - The Supreme Court agreed Friday to decide whether state laws that seek to regulate Facebook, TikTok, X (formerly known as Twitter), and other social media platforms violate the Constitution. The justices will review laws enacted by Republican-dominated legislatures and signed by Republican governors in Florida and Texas. While the details...

As Elections Approach, Musk's X Makes a 'Concerning' Move

Social media platform decides to nix feature that allows users to report political misinformation

(Newser) - Ahead of a big vote in Australia, not to mention the 2024 election in the US, the X social media site formerly known as Twitter is making a move that has some scratching their heads. Reuters reports the platform has disabled a feature that allows users to report election misinformation,...

X Is Ditching 'Perfectly Functional, Popular' Feature

Circles is being discontinued as of Oct. 31

(Newser) - Another big change at the site formerly known as Twitter: X says it is shutting down the Circles feature as of Oct. 31. The feature, introduced last year before Elon Musk bought the platform, allowed users to share posts with selected people instead of all their followers, the Verge reports....

Eric Trump Pokes at Brother After X Account Is Hacked

Fake post in Donald Trump Jr.'s X feed announced dad's 'death'

(Newser) - Donald Trump Jr.'s X account was hacked on Wednesday morning, leading to a series of fake and crude posts that were live for less than an hour before being deleted. Among them, per the Hill :
  • "I'm sad to announce, my father Donald Trump has passed away.
...

Musk Plans to Bring In 'Small Monthly Payment' for X

He says charge will defeat 'vast armies of bots'

(Newser) - X, the site that was formerly Twitter, may soon also be known as a site that was formerly free. CEO Elon Musk said Monday that the company is "moving to a small monthly payment for use of the X system," TechCrunch reports. He said it was the only...

SpaceX Loaned Elon Musk $1B Around the Time He Bought Twitter

Though it's not clear what the loan was for

(Newser) - In October, the same month Elon Musk was acquiring Twitter, he took out what the Wall Street Journal describes as an "unusual" $1 billion loan from SpaceX. The following month, he paid it back in full, plus interest. It's not clear what the loan was for, and Musk...

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