Super Bowl ads – News Stories About Super Bowl ads - Page 5

Jan 29, 2010 4:20 PM CST

CBS KOs Gay Super Bowl Ad

Network declares gay dating site's spot unfit for broadcast

(Newser) - Is CBS using Super Bowl advertising to pursue a political agenda? The network is facing controversy after turning down an ad for gay dating site ManCrunch.com but approving an anti-abortion spot featuring University of Florida star quarterback Tim Tebow. CBS rejected ManCrunch's ad, which features two men making out...

The Real
Story of
Tim Tebow's
Near-Abortion

OPINION

Jan 29, 2010 11:10 AM CST

The Real Story of Tim Tebow's Near-Abortion

Omitted from inspirational version: Abortion was illegal

(Newser) - As the uproar over Tim Tebow’s anti-abortion Super Bowl ad rages, little attention has been paid to whether his mom Pam’s story—that she refused a recommended abortion while working as a missionary in the Philippines—is true. “One detail has so far been excluded from Tebow's...

CBS Open to More
Super Bowl Advocacy Ads

IF TEBOW CAN DO IT ...

Jan 26, 2010 8:34 PM CST

CBS Open to More Super Bowl Advocacy Ads

After flap over pro-life piece, 'responsibly produced' spots OK

(Newser) - After various advocacy groups cried foul over CBS’ decision to eschew its usual policy and air an ad during the Super Bowl that will feature Heisman Trophy winner Tim Tebow and carry a pro-life message, the network said today it will allow similar spots during the Feb. 7 broadcast—as...

'85 Bears Redo 'Shuffle'
for Super Bowl Ad

Jan 19, 2010 5:25 PM CST

'85 Bears Redo 'Shuffle' for Super Bowl Ad

Jim McMahon and team recreate video for Sprint

(Newser) - The '85 Bears have redone their famous "Super Bowl Shuffle" for a cell phone commercial to appear during this year's Super Bowl. Former quarterback Jim McMahon and the rest of the team—even Mike Ditka this time—filmed the spot for Sprint. "I told them there'd be no...

Tim Tebow in Pro-Life
Super Bowl Ad

Jan 19, 2010 3:39 PM CST

Tim Tebow in Pro-Life Super Bowl Ad

Former Florida QB will appear in 30-second spot with his mom

(Newser) - Tim Tebow and his mother will appear in a 30-second anti-abortion ad to air during the Super Bowl. The TV spot, for the group Focus on the Family, is expected to feature them discussing his 1987 birth. Pam Tebow disregarded doctors' advice to abort the pregnancy after she fell ill...

Talking Baby
Outgrows E-Trade's Ads

Jan 14, 2010 9:32 PM CST

Talking Baby Outgrows E-Trade's Ads

Company scrambled to find new kid ahead of Super Bowl

(Newser) - With advertising’s Super Bowl just around the corner, E-Trade finds it’s outgrown its talking-baby spots—or, rather, that the talking baby has outgrown them. “We repurposed all the footage we had,” a company rep tells the Wall Street Journal of the tyke we’ve all seen...

Pepsi Won't Field
Super Bowl Ads

Dec 18, 2009 10:21 AM CST

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an...

CBS to Super Bowl Advertisers: Make an Offer

Aug 3, 2009 8:03 AM CDT

CBS to Super Bowl Advertisers: Make an Offer

(Newser) - CBS is selling ad time for Super Bowl XLIV for $2 million to $3 million … or best offer, media buyers tell Advertising Age. Not wanting to wind up like NBC, which boldly declared that 30-second spots would cost an average $3 million, only to see sales evaporate when the...

Ads Were Not So Super

SUPER BOWL

Feb 2, 2009 6:11 AM CST

Ads Were Not So Super

Nice tries but no touchdowns as advertisers stick to the familiar

(Newser) - Given the $3 million, 30-second opportunity to speak to the biggest audience of the year, advertisers reached deep into their bag of tricks last night and pulled out the same old formulas, Stuart Elliot writes in the New York Times. Slapstick, celebrities, sex, nostalgia, and plenty of animals filled the...

The 10 Best Super Bowl Ads

Jan 27, 2009 12:17 PM CST

The 10 Best Super Bowl Ads

Animals, violence, catchphrases fuel success

(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or...

NBC Bans PETA
Veggie Porn
During Super Bowl

Jan 27, 2009 9:58 AM CST

NBC Bans PETA Veggie Porn During Super Bowl

Ad featuring lingerie model grinding with pumpkin too sexual for network censors

(Newser) - PETA’s latest TV ad reaches a whole new level of extreme—and has been nixed by NBC from Sunday's Super Bowl telecast, the New York Post reports. The ad—taglined “Vegetarians Have Better Sex”—features models in their skivvies getting down with vegetables. According to PETA, reasons...

Ad Vets Sit Out
Super Bowl in
Tough Year

Nov 11, 2008 1:34 PM CST

Ad Vets Sit Out Super Bowl in Tough Year

Amid layoffs, some worry pricey publicity could backfire

(Newser) - The recession has loyal Super Bowl advertisers hesitating to buy spots, worried the $6 million-a-minute publicity could backfire. FedEx is concerned it looks “wrong” to drop the dollars while “asking employees to do more with less,” the Wall Street Journal reports. NBC sold most ad spots by...

Super Bowl Hits Ratings Record

Feb 4, 2008 7:40 PM CST

Super Bowl Hits Ratings Record

Match-up pulls a record 97.5 million viewers

(Newser) - Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing analyst—who noted that the...

The 11 Best Super Bowl Ads

Feb 3, 2008 2:56 PM CST

The 11 Best Super Bowl Ads

Game? What game?

(Newser) - There's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were:

Cindy Crawford drinks a Pepsi (1992)
The Ridley Scott-directed

...

Super Bowl Ads Go Online

Jan 28, 2008 1:53 PM CST

Super Bowl Ads Go Online

Marketers want in on Sunday's virtual action

(Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action without...

Super Bowl
Ads Take Up Strike Slack

Jan 28, 2008 11:44 AM CST

Super Bowl Ads Take Up Strike Slack

With scripted shows stalled, sponsors bet on only game in town

(Newser) - Advertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most...