marketing

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That Cheap Kona Coffee Wasn't Kona at All: Lawsuit

Hawaii coffee growers win $41M from distributors who falsely labeled their product as Kona

(Newser) - You're likely to see less coffee labeled as authentic Kona, which is a good thing, according to growers, who say much of the stuff on store shelves isn't the real deal. As the New York Times reports, Hawaiian growers of the rare beans who accused coffee distributors of...

Shopping Frenzy Erupts Over ... This Cup?

Stanley tumblers sell out at Target, resell online at much higher prices

(Newser) - If you thought a relatively quiet Black Friday meant shoppers had grown beyond trampling people to get their hands on goods, think again. Target shoppers say they've endured long lines , pushing and shoving , and apparently some trampling in a rush to get limited edition Stanley cups, and no, we...

Tropicana Apparently Wants to Start a Weird Breakfast Fad

Company's new offering is cereal made for orange juice, not milk

(Newser) - It doesn't have the cachet of Cinco de Mayo, but the day preceding that celebration is, weirdly, National Orange Juice Day . For this May 4—Wednesday—Tropicana has scored some marketing buzz by concocting a breakfast cereal it says is made for orange juice instead of milk, reports NBC...

For First Time in 37 Years, No Super Bowl Ad From Bud
Budweiser Isn't Running
Super Bowl Ad. Instead, This
IN CASE YOU MISSED IT
Jan 30, 2021 7:00 AM CST

Budweiser Isn't Running Super Bowl Ad. Instead, This

Brand will use marketing dollars to boost COVID vaccine awareness in new digital commercial

(Newser) - One of the commercials people most look forward to on Super Bowl Sunday is the one from Budweiser—but this year, the Anheuser-Busch InBev brand is doing something a little different. Instead of its usual ad during the big game, it will be airing "Bigger Picture" digitally before and...

How a Pepsi Marketing Scheme Went Wrong—Very Wrong

Pepsi's attempt to improve its market share against Coke in the Philippines sparked riots and death

(Newser) - Talk about a promotional stunt gone wrong: Pepsi ran a bottle-cap lottery in the Philippines back in the 1990s that turned into such a nightmare that riots broke out, lawsuits were filed, and five people got killed. Now Bloomberg looks back on "perhaps the deadliest marketing disaster in history....

How to Lose Your Life Savings on Amazon
How to Lose Your
Life Savings on Amazon
longform
Jan 5, 2019 5:30 AM CST

How to Lose Your Life Savings on Amazon

Matt Behdjou and Mike Gazzola insist their methods are sound

(Newser) - Ever buy a plastic wine aerator on Amazon? If so, you may have done business with a couple who lost their life savings and are mad as hell—at marketers who told them Amazon-selling was a good idea, Alana Semuels writes for the Atlantic . "It's a scam,"...

Star of Snow White Parody 'Appalled' Over Promos

Chloe Grace Moretz, others say campaign body shames blatantly

(Newser) - The bad news the magic mirror gave the Evil Queen in the original Snow White pales in comparison to the body-shaming backlash over promotions for Red Shoes & the 7 Dwarfs, set to debut in 2018, per People . A movie poster at Cannes showed the animated parody's main character,...

Burger King Marketing Stunt Ticks Off Belgian Monarchy

The ad pits King Philippe against Burger King's mascot

(Newser) - Fast food giant Burger King started off on the wrong foot with a fairly important Belgian family in the chain's latest global venture. Reuters reports that Belgium’s monarchy is not happy with an online marketing campaign depicting the country's King Philippe that Burger King launched to advertise...

You're Not Crazy— This Red Swimsuit Is Everywhere

It's part of Sunny Co Clothing's marketing campaign

(Newser) - Nothing in life is free, but Instagram users may not have gotten the memo. In what Mediaite sees as a sort of copycat move based on the Wendy's chicken nugget boy (if you've somehow missed that story, it's here ), California-based Sunny Co Clothing on Tuesday issued...

Guy Watching The Conjuring 2 Dies, Then Disappears

65-year-old man in India suffered chest pains

(Newser) - A man's death at a screening of The Conjuring 2—and the subsequent disappearance of his body—didn't go unnoticed in southern India last week, the Times of India reports. The 65-year-old was watching the film at a movie house in the town of Tiruvannamalai on Thursday night...

This Chinese Star Wars Poster Might Be a Bit Racist

It also doesn't think much of Wookiees

(Newser) - China is being accused of a little Star Wars-inspired racism this week after a Chinese poster for The Force Awakens drew the attention of social media, CNN reports. The Chinese poster very noticeably shrinks Finn—a character played by black actor John Boyega—and moves him to a less prominent...

Pentagon Paid Sports Teams to Stage Patriotic Events

Report blasts spending as 'inappropriate and frivolous'

(Newser) - Does your heart swell with pride when an American flag is unfurled at a major sporting event? If so, know that you paid for the sensation. The Pentagon has shelled out about $10 million to sports franchises over the past five years for advertising and promotion, including $6.8 million...

Not Just Online: 'Physical Cookie' Tracks Real-Life Shoppers

Makers aim to save brick-and-mortar stores

(Newser) - Tired of store ads aimed at just anyone? Wish you could be tracked at the mall the way you're tracked online? Well, you're in luck: "Physical Cookies" are now a thing. The pocket-sized gadgets determine which stores shoppers are walking into, allowing electronic signs to offer targeted...

Budweiser Shift: No Clydesdales in Holiday Ads

Beer-maker ditches the horses in quest for younger drinkers

(Newser) - Some familiar faces won't be around this year in holiday advertising: the Budweiser Clydesdales. Parent company Anheuser-Busch InBev is ditching the horses, which have been regulars in Christmas ads since 1987, in its quest to win over younger drinkers, reports the Wall Street Journal . This year's ads will...

Four Loko: We Won't Use Santa in Our Ads

And, more importantly, won't market on campuses

(Newser) - Amid controversy over its combination of caffeine and alcohol, the makers of Four Loko announced it was dropping caffeine from the equation in 2010. But authorities weren't finished with Phusion Projects: Now, the company has agreed to a raft of new marketing rules, the Los Angeles Times reports. The...

Mystery Crop Circle Was PR Stunt

UFO enthusiasts not happy

(Newser) - No aliens involved: A California crop circle that got worldwide attention after its discovery was actually a publicity stunt for chip maker Nvidia. The 310-foot circle in a barley field 100 miles southeast of San Francisco contained the number 192 in Braille, which turns out to have been a reference...

Private Spying Companies Sell Lists of Rape Victims

Along with people with HIV, dementia, more

(Newser) - Secretive data companies are tracking almost every American's every move online—and compiling and selling disturbingly targeted lists based on that spying, a new Senate Commerce Committee report concludes. That includes lists of rape victims, people suffering from ailments including HIV, AIDS, and dementia, and people with substance abuse...

New Trend in Marketing: Meet the 'Manfluencers'

It's recognition that more guys are doing the household shopping

(Newser) - You may have heard the term "mancession," coined because the recent recession took a bigger toll on men than women. But "manfluencers"? That, as Quartz explains, is a trademarked term from Midan Marketing, whose survey revealed that 47% of US men now do most of the...

Google Flattens Its Logo
 Google Flattens 
 Its Logo 
Sep 20, 2013 10:50 AM CDT

Google Flattens Its Logo

In subtle change, along with updated Google Bar

(Newser) - Not to be outdone by Yahoo's big reveal , Google has revamped its logo, though it's not quite as big of a change as you might expect. Basically, it's been flattened, reports Mashable , which has a before and after comparison of the "extremely subtle" change, revealing a...

Yahoo Unveils 1st New Logo in 18 Years

After 30 days of teasing

(Newser) - For the first time in 18 years, as Marissa Mayer notes , Yahoo has changed its logo. It's no massive overhaul, though: "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," writes chief marketing...

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