McDonald's

Read recent news stories and current events about McDonald's on Newser.com

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Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels...

Starbucks Reports First Dip in Customers

Customer traffic down at coffee-shop giant's US stores for the first time

(Newser) - Starbucks reported its first-ever decline in US customer visits today, reports Bloomberg. The coffee juggernaut lowered its profit and sales forecast, and shares of its stock fell 8.3%. The profit revision suggests that Starbucks is losing customers to McDonald's and Dunkin' Donuts, where a cup of coffee may cost...

McD's Perks Up Coffee, Menu
McD's Perks Up Coffee, Menu
Nov 14, 2007 9:00 AM CST

McD's Perks Up Coffee, Menu

Burger chain, er, beverage destination adds gourmet coffee, frappes, smoothies

(Newser) - Vanilla lattes, cafe mochas, and caramel cappuccinos are coming to your local Golden Arches as McDonald’s Corp. positions itself to take a slice of the booming $12 billion specialty beverage market and become a “beverage destination,” reports the AP. McDonald’s will launch a sausage skillet burrito...

Russia Loves the Golden Arches
Russia Loves the Golden Arches
Oct 16, 2007 12:08 PM CDT

Russia Loves the Golden Arches

(Newser) - Russians can’t get enough of McDonald’s, which is a good but frustrating situation for the fast-food giant. The company could easily open 100 new restaurants, executives tell the Journal, save for two things: their new corporate philosophy, which values quality over growth, and Russia’s rampant bureaucracy.

Tech, Retail Sales Spark Rally
Tech, Retail Sales Spark Rally
Oct 12, 2007 3:50 PM CDT

Tech, Retail Sales Spark Rally

S&P has risen five straight weeks

(Newser) - Surging tech stocks and positive economic news that eased recession fears helped fuel the first market rally in three days today, with the S&P 500 capping its fifth straight week of gains to close at 1,561.80, up 7.39. The Dow added 77.96 to close at...

Strip-search Costs McD's $6.1M
Strip-search Costs McD's $6.1M
Oct 6, 2007 10:03 AM CDT

Strip-search Costs McD's $6.1M

Jurors say franchise negligent in hoax

(Newser) - A Kentucky jury has ordered McDonald's to pay $6.1 million to settle the case of an employee who was strip-searched in the fast-food restaurant as part of a hoax. Jurors gave Louise Ogborn, 18 at the time, hefty punitive damages because McDonald's didn't seem all that concerned about warning...

Ronald Smiling as Stock Soars
Ronald Smiling as Stock Soars
Sep 22, 2007 5:36 PM CDT

Ronald Smiling as Stock Soars

Food giant reacts to critics with new menus and marketing, but still loves trans fat

(Newser) - Ronald McDonald is smiling as his stock soars and critics give grudging respect to his new menus, the AP reports. McDonald’s hasn’t yielded on all fronts – its fries still simmer in trans-fatty cooking oil – but nimble reactions to critics have helped boost the stock from $12...

Chinese McDonald's Aim at KFC
Chinese McDonald's
Aim at KFC
Sep 17, 2007 11:26 AM CDT

Chinese McDonald's Aim at KFC

Golden arches play catch-up in a country that prefers chicken

(Newser) - You can visit Ronald McDonald at 800 restaurants across China, but the Colonel will feed you at a whopping 1,940 KFC locations. So McDonald's is starting the engine on a new campaign to overcome the Chinese cultural bias for poultry over beef: Unable to compete in sheer number of...

Bigger Portions Weigh Down Healthy Choices

That sub may have less fat than a Big Mac—but not with that cookie

(Newser) - Choosing Subway over McDonalds doesn't help if you eat more when you're there. A new study shows that people underestimate calories when eating relatively healthier food, leading them to eat more and get just as fat. "We have to move away from thinking of food in 'good food/bad food'...

McDonalds Supersizes Indexes
McDonalds Supersizes Indexes
Sep 11, 2007 4:33 PM CDT

McDonalds Supersizes Indexes

Blue-chip stocks drive rally, as investors look for safe names

(Newser) - It was a Big Mac Attack on Wall Street today, as the fast food giant’s strong August numbers gave investors hope in consumer spending, leading a rally that left all major indexes up over 1%. GM was also a winner, rising 4% on positive labor news. Analysts say investors...

Starbucks to Get First Sip of Russian Market

Legal hurdles cleared, coffee giant aims at other US brands

(Newser) - Starbucks will finally open its first Russian store next month, the Seattle Times reports, but the coffee giant will need a jolt of caffeine to achieve the brand recognition of Western rivals who've been in the market for years. Traditionally tea drinkers, Russians have warmed up to domestic coffee purveyors,...

FTC Subpoenas Food Giants on Marketing to Kids

Congress wants data on childhood obesity

(Newser) - The FTC dealt out 44 subpoenas yesterday to food companies, including McDonald's, Coca-Cola, and Kraft, seeking information on how much they spent on advertising to kids. The businesses have until November 1 to comply for a report the FTC is preparing for Congress on marketing practices and child obesity.

A Big Mac by Any Other Name Is Not as Tasty

Fast-food packaging, not what's inside, sways kids' tastes

(Newser) - Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes. The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.

McDonald's Plans Raise for Chinese Workers

Union criticism, bad press prompt chain-wide wage hike

(Newser) - Bowing to pressure from the state labor union and attempting to counter negative publicity, McDonald's will raise wages for its Chinese employees. The fast-food megalith will boost the pay of 45,000 full- and part-time workers by an average of 30%, the Wall Street Journal reports, and issue counter workers...

Price Jump Could Ice Coffee Sales
Price Jump Could Ice Coffee Sales
Aug 1, 2007 5:26 PM CDT

Price Jump Could Ice Coffee Sales

With another price hike and competitors on its heels, will Starbucks stumble?

(Newser) - Starbucks recently hiked the cost of its coffee an average of 9¢ a cup—the seventh bump up since 1997. With a faltering stock price and learnings lagging after 15 years of solid growth, BusinessWeek wonders whether the premium coffee purveyor may have finally maxed out the market for the...

McDonald's Takes Good News to Go
McDonald's Takes Good News to Go
Jul 24, 2007 2:12 PM CDT

McDonald's Takes Good News to Go

Company's strong results can't offset cost of Latin American sale

(Newser) - Despite strong global sales, McDonald’s reported a second-quarter loss today, which it attributed to its sale of Latin American franchises. The company lost $711.7 million, or 60 cents a share, but said its new offerings and value menu drew consumers, CNNMoney reports. Excluding the Latin American charge, earnings...

Wendy's on Block as Stale Sales Sink Earnings

High beef prices, tough competition take toll

(Newser) - Wendy's is looking for buyers as the hamburger chain's earnings and market share plummet. Aggressive competition from McDonald's and Burger King as well as soaring beef and dairy prices have taken a  big bite out of Wendy's bottom line, the Wall Street Journal reports.

Micky D Gives Migrants a Raise
Micky D Gives
Migrants a Raise
Apr 10, 2007 10:50 AM CDT

Micky D Gives Migrants a Raise

Penny-a-pound increase for tomato pickers sets industry standard

(Newser) - The cent-a-pound increase McDonald's agreed to grant their tomato-picking field hands yesterday may sound like, well, pennies, but it represents a more than 70% raise, the Chicago Tribune reports. And the deal was hailed as paving the way for negotiations between migrant workers and other corporate Goliaths across the country.

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