Making a chick-flick can attract a large audience. But why not try to make them "boyfriend worthy"? Hollywood studios are doing just that by modifying titles, trailers, and marketing in general so as not to alienate men. Case in point: The Twilight Saga: Eclipse trailer is intentionally manly, and doesn't focus on love triangles. Male audiences for the vampire drama are approaching 35%.
Not everyone thinks this is positive. One communications professor who has written a book on the Twilight phenomenon laments that Hollywood may be missing a long-term opportunity to “develop the terms for future female franchises.” Read the full article in the Kansas City Star.
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