Kia Soul Sport Better 'Beat Box' Than Vehicle

The 2010 Kia Soul Sport isn’t “fun to drive,” but that doesn’t mean it won’t be fun for its target drivers, “audio-obsessed teens and 20-somethings,” writes Dan Neil in the Los Angeles Times. Priced under $20,000, it’s “a cool-looking little gizmo penned with confidence if not gall,” featuring powerful speakers, lights that sync with the music, and “frog-eyed headlamps.”

“The Soul delivers a significant amount of kit for the money,” Neil writes. Sure, driving it is like driving “an eight-cornered wheelbarrow,” but “for the Kia’s first-car audience, fun means being able to pile your friends in the back and heading out for an affordable night of self-inflicted hearing damage.” That, the Soul provides. (More Kia stories.)