Google Ditches Print Ad Biz

Recession bites into ad budgets
By Peter Fearon,  Newser Staff
Posted Jan 21, 2009 1:48 AM CST
Google Ditches Print Ad Biz
Inside Google's Mountain View California headquarters. Google is closing its print ad business after three years because the recession is hurting print ad budgets.   (AP Photo/Paul Sakuma, file)

The recession is continuing to hit even mighty Google, which is shutting down its three-year foray into the print advertising business, Bloomberg reports. The operation sold space in 800 newspapers, but was hurt as budget-crunched companies slashed spending on print advertising. Google's decision will be another blow to beleaguered newspapers, but spokesmen for the internet search-engine behemoth said the company will work with publications to develop internet advertising.
(More Google stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X