Google Ditches Print Ad Biz

Recession bites into ad budgets

By Peter Fearon, Newser Staff

Posted Jan 21, 2009 1:48 AM CST

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Google Ditches Print Ad Biz — Inside Google's Mountain View California headquarters. Google is closing its print ad business after three years because the recession is hurting print ad budgets. (AP Photo/Paul Sakuma, file)

The recession is continuing to hit even mighty Google, which is shutting down its three-year foray into the print advertising business, Bloomberg reports. The operation sold space in 800 newspapers, but was hurt as budget-crunched companies slashed spending on print advertising. Google's decision will be another blow to beleaguered newspapers, but spokesmen for the internet search-engine behemoth said the company will work with publications to develop internet advertising.
(More Google stories.)

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