Pro-Greenland Protesters Hijack Trump's MAGA Slogan

'Make America Go Away' caps are en vogue in Denmark
By Newser Editors and Wire Services
Posted Jan 19, 2026 9:32 AM CST
Pro-Greenland Protesters Have Their Own MAGA Slogan
This MAGA isn't talking about American greatness.   (YouTube)

Red baseball caps spoofing President Trump's iconic MAGA hats have become a symbol of Danish and Greenlandic defiance against the US leader's threat to seize the frozen territory. The caps reading "Make America Go Away"—parodying Trump's "Make America Great Again" slogan—have gained popularity along with several variants on social media and at public protests, including a weekend demonstration held in freezing weather in the Danish capital. European governments are rallying behind Denmark, citing the need to defend Arctic regions and warning that threats against Greenland undermine Western security. Protesters, however, are less diplomatic.

"I want to show my support to Greenland and also show that I don't like the president of the United States," said 76-year-old Copenhagen resident Lars Hermansen, who wore one of the red caps at a protest Saturday. The mock hats were created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen, reports the AP. "When a delegation from America went up to Greenland, we started to realize this probably wasn't a joke—it's not reality TV, it's actually reality," said Tonnesen, 58. "So I said, OK, what can I do? Can I communicate in a funny way with a good message and unite the Danes to show that Danish people support the people of Greenland?"

Demand surged from a trickle to selling out in the space of one weekend. The original version designed by Tonnesen featured a play on words: "Nu det NUUK!"—a twist on the Danish phrase "Nu det nok," meaning "Now it's enough," substituting Nuuk, Greenland's tiny capital. Protesters at Saturday's rally waved red-and-white Danish and Greenlandic flags and carried handmade signs mocking US claims over the territory. "No Means No," read one sign. Another declared, "Make America Smart Again."

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