Michael Moore's "Sicko," in which the filmmaker advocates for socialized health care, has the industry nervous and trying to downplay the film's accuracy and objectivity. Strong opinions are flying on both sides, from medical workers who back Moore to an industry lobbying organization that calls him "a political activist with a track record for sensationalism."
The PR offensive is in full swing, Time reports, and an HMO CEO who says he considers "Sicko" one of the industry's "headline risks" is just part of the counteroffensive. Having taken on the auto and gun industries and the Bush administration's Iraq policy, Moore knows the ropes—he has a worthy opponent. (More health care stories.)