Barack Obama has staged all sorts of gimmicks to promote Healthcare.gov, including going on Between Two Ferns. But this year is different. In a new video PSA urging people to sign up for 2019 coverage under the Affordable Care Act by the Dec. 15 deadline, the former president insists he's going to play it straight. This year, he notes, "young people have stepped up like never before," proving they don't need to see him "taking jump-shots or sitting between a couple of forest plants" to know health insurance is important. So just enroll, he says, in all seriousness... until the end of the video, that is. See it here or in our gallery. (Michelle Obama recently had an apparently unguarded moment.)