It started innocently enough: Jack Dorsey, CEO of Twitter and Square, tried to plug his latter company by tweeting that he'd saved money by using its mobile payment service. The problem, at least in some eyes, is that he saved that money while eating at Chick-fil-A. The fast-food chain is held in low regard in the LGBTQ community thanks to CEO Dan Cathy's opposition to gay marriage, and June just happens to be Pride Month, explains USA Today. Lots of people picked up on this combo of facts on Twitter, notably CNN's Soledad O'Brien, who tweeted, "This is an interesting company to boost during Pride month, @jack." That caught the attention of Dorsey, who replied, "You're right. Completely forgot about their background." If anything, that only intensified the controversy.