Gwyneth 'Consciously Couples' With Colbert to Mock ... Herself

Stephen Colbert says he's a "huge fan" of Gwyneth Paltrow and her lifestyle brand, Goop, and on Thursday night's Late Show he proved it. Colbert previously launched a parody brand called Covetton House, and on Thursday he teamed with Paltrow to pitch an "exclusive line of aspirational, medically adjacent product-portunities," with products all "lovingly hand-crafted to accept your credit card." Colbert brought Paltrow, in New York for a health and wellness show, out for a "sneak peek" at Covetton House, "a place where peace reigns and products are beautifully lit."

Paltrow riffed on one of her own catchphrases and corrected Colbert on their "partnering," instead deeming it a "conscious coupling" of her brand with his. Paltrow was "a good sport, and a partner in her own mockery," the Week notes, adding that "things got a little strange at the end." Hint: Colbert undergoes a morphing of sorts. See for yourself here. (More Gwyneth Paltrow stories.)