Porn Moves Toward Bold, Tiny New Era

Porn is setting its sights on the small screen—the really small screen. As both mobile phone screens and internet capabilities expand, pornographers see American opportunity in a trend that's already sweeping Europe, Reuters reports. “It will be impossible to stop the adult business exploitation of mobile entertainment,” one industry lawyer predicts.

Phone porn in Europe generated $775 million last year and figures to grow to $1.5 billion by 2012. Until recently, carriers have avoided the more conservative US market, but barriers are falling almost as fast as clothing. "If you don't evolve you're going to die," says an adult entertainment magnate. "We need to make sure we're ready." (More cell phones stories.)